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From what the research and investigation agencies reveal, the trends have certainly changed, and one could only imagine new paths, new desires, new needs. What becomes evident is that the challenge for businesses and professionals has become reconciling results with dignity, ethics, quality and well-being. Ethics and aesthetics, quality and productivity are returning to face the principle of responsibility and march together. Why? Because the trends of the past, mixed with human nature and contemporary challenges, reveal an absolute need to revisit what had been left behind and which now becomes indispensable: the concept of identity, trust and real social encounte.
Consumers today demand something different, in line with social changes. Here are of the main points summarized. The need for truth Already mentioned, she is the great protagonist of the moment. Asking questions and having an immediate, correct and attentive answer even to implicit needs wedding photo editing service has become a daily need , but people increasingly doubt the answers they get. Knowing how to respond correctly, coherently and thoughtfully is a challenge that companies must be able to grasp . The real victory will be to gain the trust of a consumer who, if on the one hand is increasingly demanding, on the other is increasingly disappointed.
The Edelman Trust Barometer suggested that, over the last months, trust has been so disrupted that we are now living in a veritable "information bankruptcy", characterized by a decline in consensus and an increase in fears about to personal security, work security, autonomy and social issues. Consumers expect to receive answers across the channels where they can interact about the products and services they plan to purchase and in the stores themselves . So brands must know how to respond to needs and consider these moments not only as explicit requests for information, but as mutual exchange and knowledge. On the other hand, a brand makes promises.
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發表於 11:20:21