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An active presence on these platforms allows you to share articles and informative materials useful to contacts, activating new lead generation channels . social-media-marketing-lead-generation The advice to benefit from the use of social media for B B sales is to start by monitoring the interactions of customers and prospects with the company profiles and intervene when you see the possibility of making a valuable contribution. Answering questions and encouraging debate serves above all to build solid relationships with contacts who will be more inclined to trust the salesperson in the final and decisive phases of the purchasing cycle.
Collaboration and communication between Sales & Marketing Even if salespeople engage in daily monitoring wedding photo editing service activities, they may miss some contacts that arise every day on company social networks. The competence lies and remains with the marketing department which should also take care of the posts, but for the social strategy to be efficient, alignment with the sales objectives is required. In this smarketing approach, the procedures must be established according to which a contact considered qualified is passed from marketing to sales and what.
The areas of expertise are in order to be able to give valid answers to social media users. The rules can change depending on the company, but in general it can be said that the boundaries of marketing can go as far as the prospect's first question; after which he is reported to the seller because he is identified as a potential customer. From this moment on, the salespeople take charge of the contact, continuing the conversation and trying to accompany him further along in the purchasing process.
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