|
Research reportsa proven online lead generating strategy is to offer research reports on topics of interest to your target audience. You benefit in two ways. First, these pieces are powerful lead generators—your buyers love data-drive insights. Second, they boost your credibility and strengthen your online brand. In addition, research studies can be an excellent vehicle for partnering with a trade association or a noncompeting firm to reduce your marketing cost and increase your credibility.
See also: hinge’s research library online marketing videosvideo is telemarketing data everywhere today, and for good reason. It is an ideal marketing medium for professional services firms. Nothing builds credibility like a high-profile client explaining how your firm solved their problem. It’s almost like automating the referral process. Video can be used to present your firm, explain complex services or introduce your team (to name just a few ways video can be used).
In each of these roles, video can play an important lead generating and lead nurturing function. White papers, guides and ebooksone of the most common online lead generating techniques, white papers and executive guides can establish credibility and generate qualified leads. You can offer these in-depth pieces on your website (often placed behind a registration screen to capture contact info), or you can distribute them through third-party services.
| 
發表於 11:59:22