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In business: Branding activities will be carried out through the metaverse, providing customers with a full range of interactive sensory experiences. In Russia: for the new year, , Rosbank has developed its own metaverse - “New Year's Journey”. Here, in three-dimensional space, bank clients and other guests immersed themselves in a world of wonder and magic. Moreover, inside space they could interact not only with objects, but also with each other.
No special devices were needed for immersion - everything seo expate bd was available in the browser of a PC or smartphone on Android. Avatars could act according to the principle of computer games with an “open world”: climb a garland onto a giant D New Year’s tree, take a walk in the park of ice figures, go through a New Year’s quest with a drawing of real gifts and find a “secret” location (an observation deck where you can admire the New Year’s fireworks and look at the panorama of digital locations of the metaverse.
Omnichannel marketing The trend for and is omnichannel, when a company combhis approach shows brand involvement and care for the buyer (we are where you are comfortable). After all, the user learns about a product or service from an advertisement, an article in the media, or a post from a blogger. Then he receives information by phone or via messenger, ines all communication channels into one system and broadcasts content from one channel to another.
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