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Part of scaling their service and grooming their users to eventually upgrade to one of their paid options. Modern businesses can look at Spotify statistics like these and see how to succeed with a business model that offers a little something for every member of its target audience. Spotify is also a shining example of how to provide a balanced free version of a service — a version that’s useful enough to be a good option for those who truly can’t afford to pay but limited enough that those who enjoy it probably will choose to pay eventually.
of user listening time happens through mobile devices Mobile devices like smartphones and tablets aren’t secondary ways of accessing the internet for today’s consumers anymore. They’re the preferred way by a landslide. This is no less the case for ICTP Conference 2017 people who use the internet to listen to music or catch up with their favorite podcasts. Although Spotify offers users a desktop app as an option, around percent of user listening time is logged via smartphones and tablets — percent on tablets and the remaining percent on smartphones.
And those numbers are only going to rise as mobile devices become increasingly sophisticated and accessible. The Spotify mobile app streamlines the experience even further for listening on the go. Modern businesses that care about succeeding and staying relevant need to consider this when developing platforms, services, and marketing plans.So definitely think about how you can make your company’s offerings mobile-friendly, at the very least. But a better idea would be to develop your product with the needs and preferences of mobile users in mind, just like Spotify has.
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